|reasonable facsimile--just add pajamas|
But that's the clincher, you're on your own. All be big decisions are up to you. And that's actually part of what's great about independent publishing, you get to call the shots.
And you get to second guess them too. Is this the right cover, the right book tour plan, am I spending too much money on this, is there more I should be doing?
You keep going, making up your mind and changing your mind until finally you have a formatted book, and a cover, and you uploaded it to smashwords, kindle and create space. Suddenly, it's live on Amazon! You're a real author! (and you are).
You pull off an amazing launch, rally all your on-line friends, a huge book tour success. Nothing is more fun than watching your sales ranking grow (lower in number and higher on the chart).
It's awesome, what a high. You did it.
Then comes the part that not many indie pubbers talk about. What I call Post Launch Depression. (Maybe I'm the only one. You can tell me.)
Because the numbers don't stick. It's hard to sustain the launch week sales. Nothing makes you reach for a paper bag to breathe into faster than watching your sales fall.
Panic sets in. I must market better, wiser, smarter. So and so author seems to be doing so well. How did she do it? Look at all those dumb marketing mistakes I made. I'll never recover.
Maybe I'm getting all hormonal here (ahem), but you don't hear too many self-publishing stories where a great start just stalls. From what you read out there, it's only a matter of time before you're raking in major dough.
My financial bar isn't even that high. I want to make a part-time living (even though I know I'll work full time to get it). And I know writing can't just be about the money, but if you want to make writing a career, which I know many of us do, then it has to be a little about the money. Now I'm wondering if I'll break even.
I guess my point for writing this post is that writers who decide to go it alone need to be realistic. It's hard work. No one is promoting your book for you and there are a lot of other books out there.
You might wonder if I'm quitting by how I'm going on here. I'm not.
I fell pretty hard, drank two glasses of wine and watched a movie with Robert Pattison sporting natural color eyes and skin, and a decent hair cut.
I've rallied again, but I've re-aligned my expectations. I've altered my publishing strategies. I like what I've read recently (sorry I don't remember where, if you do, add the credit in the comments) that you shouldn't even bother with marketing until you have three titles out.
I only have one title out. And it's only been out for a month and a half. Perhaps I should cut myself some slack.
So, I made another corporate decision (being CEO has it's quirks). I have a lot of readers asking for a sequel to Clockwise. I'm writing that now. And I have an idea for a third.
Once I have three titles in the same series out, I'll pull out the marketing guns. This of course will take some time.
Maybe I should stop looking at the numbers. #crazymaking
So, you tell me? I'm I truly unique in this experience? Has anyone else had a "hit the wall" moment? How did it turn out for you?